#166 - Share something beautiful
Cultural Digital
Hello
After a brief hiatus (work, holidays, all that stuff) I'm back with another round-up of the usual kinds of things. This week we have immersive heritage, social media, and two flavours of cultural enterprise.
Let's start with some illustration. Yukai Du tells us about her AOI World Illustration Award-nominated works.
Social media
The Great Museum Social Media Manager Exodus. "There’s a serious problem in one particular niche of the museum sector. And it’s about time someone takes notice". From Lori Byrd-McDevitt. Personally, I think this is a snapshot of a wider, long-standing situation. See also A Changing Field: What Happens When Digital Leads Leave the Museum? from MCN Conference in 2014.
Opinion: When art becomes a hashtag, do museums lose their meaning? "Instagram-friendly installations are catering to the desires of young people to share something beautiful. But taking selfies leaves less time to contemplate, appreciate and be challenged by what we see". From the Hayward Gallery's Cliff Lauson.
Fine Arts Museum in Rio Uses Social Media Language to Attract Young Visitors. "The Hashtags da Arte exhibition selected 40 pieces from the museum's collection and marked each one with stickers featuring keywords used in apps (Instagram, Twitter, Facebook) intermingled with the descriptions of the works. The method aroused young people's curiosity for art".
Immersive heritage
Digital reconstructions and Roman ruins. "In Rome, a growing number of sites deploy digital reconstructions for visitors, in three different ways". Those being high-res projection mapping, VR, and AR.
The Scottish Heritage Partnerships: Immersive Experiences Policy Report. "How successful are the current approaches to immersive technologies at major heritage sites in Scotland? What kinds of future development in procurement and design are supported by the evidence?"
Stonehenge Skyscape was created by English Heritage to "enable people around the world to experience the skies above the iconic stone circle, to learn about movements of the sun, moon and planets and to see the solar alignment at Stonehenge".
Miscellaneous
Actualitat en Cultura Digital is an email newsletter from the Institut Català de les Empreses Culturals.
Cultural Enterprises Podcast. The third episode was titled "Successful eCommerce" and was pretty good, I reckon.
Artsy Engineering. Artsy have a blog for talking about all their web development stuff.
Accenture helping Louvre museum digitise its art experience. "Key goals of the initiative include enriching the visitor experience across the full lifecycle (before, during, after), improve information and interaction, and develop tools that help the museum’s employees work more efficiently and effectively, to the benefit of customers (for example: less waiting time)".
Museum of Modern Email features "beautiful and thoughtfully designed email campaigns created by performing arts and culture organizations from around the world". This is from Wordfly, so expect lots of their customers, rather than something broader.
Apple Stores Will Soon Host AR Art Tours And Developer Sessions. "Available at the San Francisco, New York, London, Paris, Hong Kong, and Tokyo locations, AR[T] Walk takes visitors on a guided tour through each of the cities best augmented artwork".
Moo Color Study | Celebrating 100 years of the Bauhaus. "A new tool for exploring colors with Bauhaus-inspired patterns".
Thanks for reading. If there was anything you found really interesting then please pass it on. More next time…
Chris Unitt